Heinz Wants You to Wear Clothes with Ketchup Stains
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작성자 Nan 댓글 0건 조회 95회 작성일 22-10-24 23:49본문
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Usually, spilling ketchup on your clothes is reason to get mildly upset and reach for the stain remover. But no longer will ketchup stains be seen as an inconvenience, because condiment maker Heinz has elevated the red sauce into a fashion statement.
The charmingly named collection is a collaboration with used clothing retailer ThredUp. The collection consists of 157 pieces of designer clothing and streetwear, each of which has been enhanced with a ketchup stain. "This collection is about sustainably celebrating the character Heinz ketchup stains add to apparel, inviting our fans to embrace a new iconic symbol," in a statement this week.
See also
Heinz is aiming to bring attention to its ketchup but also highlight the importance of recycling clothing.
"At ThredUP, we believe every piece of clothing deserves a second life -- even summer barbeque casualties," said ThredUp's vice president of integrated marketing, Erin Wallace.
The clothes are being released in two waves, one on Aug. 30 (last I checked, items are still available) and one on Sept. 13. The pieces range from a $297.99 (£256, AU$435) gucci clothing materials shirt with a stain on the hem to an $11.99 (£10, AU$18) Champion-brand tee with a stain on the chest.
If you're feeling really daring, you might pair your tomato-smeared shirt with some .
Sure, you could make your own designer knockoffs and just splat some ketchup on any old sweater you have lying around. But there's another reason to invest in the thrifted fashion. Proceeds from the sale go to , a nonprofit that provides hunger relief in developing nations. As far as marketing stunts go, this one is pretty tasty.
Usually, spilling ketchup on your clothes is reason to get mildly upset and reach for the stain remover. But no longer will ketchup stains be seen as an inconvenience, because condiment maker Heinz has elevated the red sauce into a fashion statement.
The charmingly named collection is a collaboration with used clothing retailer ThredUp. The collection consists of 157 pieces of designer clothing and streetwear, each of which has been enhanced with a ketchup stain. "This collection is about sustainably celebrating the character Heinz ketchup stains add to apparel, inviting our fans to embrace a new iconic symbol," in a statement this week.
See also
Heinz is aiming to bring attention to its ketchup but also highlight the importance of recycling clothing.
"At ThredUP, we believe every piece of clothing deserves a second life -- even summer barbeque casualties," said ThredUp's vice president of integrated marketing, Erin Wallace.
The clothes are being released in two waves, one on Aug. 30 (last I checked, items are still available) and one on Sept. 13. The pieces range from a $297.99 (£256, AU$435) gucci clothing materials shirt with a stain on the hem to an $11.99 (£10, AU$18) Champion-brand tee with a stain on the chest.
If you're feeling really daring, you might pair your tomato-smeared shirt with some .
Sure, you could make your own designer knockoffs and just splat some ketchup on any old sweater you have lying around. But there's another reason to invest in the thrifted fashion. Proceeds from the sale go to , a nonprofit that provides hunger relief in developing nations. As far as marketing stunts go, this one is pretty tasty.
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